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A Semantic Differential question is often used to gauge people's opinions when comparing two polarising words or phrases. You can present two options, one on the left of the scale and the other on the right. These are separated by a number of radial buttons (how many is up to you). The respondent would then select the radial button that most closely reflects their strength of feeling between the two options. For example, you may offer choices from Good through to Bad, or High through to Low.
This is a very effective way to gauge preferences or opinions.
To create your Semantic Differential question:
When you build a Semantic Differential question, you can customise it with the following additional fields and options: